Your Shopify, without the theme ceiling
For brands that outgrew a template. A headless storefront and a real content system on top of the Shopify account you already have, with checkout and payments untouched.
Who this is for
Two kinds of store
New brands that refuse to launch on a template, and would rather start on the architecture they would have migrated to in two years anyway.
Theme stores at the ceiling, where the symptoms are familiar: pages that score badly on mobile, a blog that cannot compete with the publishers who own your category's questions, and a design shared with thousands of other stores.
Both get the same architecture the top Shopify agencies build for brands with far bigger budgets. The difference is that here it is stamped from a platform that already exists rather than hand-built for each client, which is the whole reason it costs four to five times less.
What changes
What moves, and what does not
Shopify stays exactly where it is
Catalogue, inventory, cart, checkout, payments, taxes and orders remain in your own Shopify account, billed to you directly. Nothing about the money path changes, which is what bounds the risk of the whole project to content and URLs.
The storefront becomes yours
Design built on your brand rather than a theme's, on an edge-cached architecture that measures 100 on desktop and 92 on mobile with zero layout shift. The numbers, and the three places the platform loses, are on the platform page.
Content gets a real home
A content system with proper pages, locales, structured data and a blog that can actually rank, instead of the store platform's built-in blog. Editors publish and the change is worldwide in seconds.
Migrating
Rankings survive the move by design
Migrations lose rankings when they are treated as redesigns. Ours are treated as audits.
Every URL, ranking and structured-data item is inventoried before anything moves. The new storefront runs in parallel with the old one while content parity, redirects and vitals are checked page by page. Only then does DNS flip, with permanent redirects live from the first second and a rollback still armed.
That is the difference between a migration and a relaunch, and it is why the work is scoped from an audit of your actual store rather than from a template proposal.
Questions
What store owners ask
- Will the store go down?
- No. The new storefront is built and verified alongside the live one. The cutover is a DNS change with redirects already in place, and rollback stays available afterwards.
- How long does it take?
- Two to six weeks for most stores, set by catalogue size and page count. A traditional agency rebuild of the same scope runs two to ten months.
- What happens to our blog and search pages?
- They are ported into the content system with their URLs preserved, or redirected where the structure has to change. The URL map is agreed before anything moves.
- What does it cost?
- Four to five times less than an agency build of the same architecture, scoped against your catalogue and page count. The audit comes back with the map, the risks and a fixed price.
What you get
The parts of the build
Every engagement includes all of these. What changes between a launch and a migration is the amount of content archaeology at the start.
A design system, not a template
Type, colour, spacing and components defined once and applied everywhere, so the tenth page you add still looks like the first. This is what a theme cannot give you: themes constrain you to someone else's decisions and then charge you in time every time you want to escape them.
The storefront itself
Product, collection and cart surfaces reading live from your Shopify catalogue through its official interface. Nothing about the catalogue is copied into the content system, so there is no second source of truth to drift out of date.
The content system
Structured pages your team composes from sections, in every language you sell in, with structured data and sitemaps generated rather than maintained. Publishing reaches the worldwide edge in seconds.
The technical search foundation
Canonical URLs, hreflang between locales, product structured data with pricing, generated sitemaps and redirects. On a migration this extends to a full URL inventory and a redirect map agreed before anything moves.
The operational layer
Continuous integration with automated tests in the deploy gate, rollback in one command, and a verification suite that runs a synthetic publish end to end after every deploy. Boring, and the reason the site stays up.
Get the migration audit
Send your store URL. You get back the URL map, the ranking risks and a fixed price for the move.
Request the audit