Web infrastructure for lead generation and headless Shopify storefronts, built once and operated as a product — not hand-assembled for every client.
The platform runs on
None of it decays the moment someone adds a section.
Two solutions
One is for businesses whose customers search before they call. The other is for brands that outgrew a Shopify theme. Both are stamped from a platform that already exists, which is the whole reason the build costs four to five times less than a bespoke agency rebuild.
Clinics, professional practices, B2B services — anyone whose buyer researches for weeks before making contact, and who is losing that research to competitors with more published answers. Infrastructure, content engine and enquiry pipeline, operated as one.
For new brands that refuse to launch on a template, and theme stores at the ceiling: bad mobile scores, a blog that cannot compete, a design shared with thousands. Checkout and payments stay exactly where they are.
Every URL and structured-data item inventoried before anything moves, parity checked page by page, rollback armed at DNS flip.
Locales, hreflang and structured data generated by the platform, not maintained by hand in a spreadsheet.
Forms, chat and WhatsApp captured in one place and forwarded automatically, with an assistant answering routine questions.
6 → 25
Organic keywords
Five weeks of publishing. Tracked set, Semrush Italy, 12 July to 15 August 2026.
32.8 → 8.5
Average position
Same tracked set, same window. Page three to page one.
57
Pages in one day
Nineteen articles across three languages, published and hreflang-linked in a single day.
2 days
Second site live
A client tenant from nothing to a live, edge-cached site with its own CMS.
Search results compound with published content. Anyone quoting rankings at launch is selling something else.
How it fits together
An editor saves a page. The origin is current in about a second, the edge in five to thirty. Checkout never moves.
The catalogue feeds the platform. Checkout goes straight from Shopify to the visitor, untouched.
Worldwide
The application runs in a single AWS region. Visitors never reach it — they are served from the CloudFront location nearest them, which holds the page for about sixty seconds and drops it the moment an editor publishes.
Why headless
Today
After
Published — live worldwide in seconds
Build cost is scoped from an audit of your actual catalogue and page count, and comes back in a proposal — the figure is a ratio, not a list price. The recurring lines below are published because they do not vary.
Launch
Two to six weeks to live
Scoped from an audit
A new store or site on the architecture you would have migrated to in two years anyway.
Talk to usMigrate · Most asked for
Rollback armed at DNS flip
Scoped from an audit
A theme store or legacy site moved across with its rankings intact, treated as an audit rather than a redesign.
Request an auditGrow
€1,000/ month
Added to any package
The recurring content engine. This is the part that compounds, and the only line here with a published number.
See the numbersTime to first byte, edge behaviour and the full caching contract are reproducible from a terminal. Ask and we will walk your engineer through the run on a call.